The Ultimate Checklist for Launching a New Jerky Product into Retail Stores

Do you have the best jerky business idea, and are you ready to start working towards getting that new jerky product in retail stores? The steps you take now are what set you up for success in your jerky business. The snack and jerky market is more competitive than ever. Consumers have plenty of options to choose from, so your product needs to stand out. Working with an experienced partner like Stoney Point Snacks makes the process smoother, faster, and less overwhelming. 

Product Development Readiness

The first step you want to be sure of is your product. Consider what types of flavors you will offer and who you want to target. Once you’ve got that down, start testing in small batches, ask for opinions, and don’t be afraid to adjust it until you get it right. The ingredients you use for your product are also an important factor in how well your product will do in retail stores. Using USDA-inspected meat and high-quality ingredients can help when launching a new jerky product into retail stores. Consumers get excited to see brands that care about quality. 

Packaging and Label Compliance

Your jerky might taste amazing, but if the packaging doesn’t catch a shopper’s eye, or if it doesn’t meet compliance requirements, it won’t last long on retail shelves. Your packaging design should appeal to your target customer. Every jerky package has to meet strict labeling requirements. Retailers and regulators expect to see nutrition facts, ingredient lists, allergen statements, net weights, and safe handling instructions. If any of your information is wrong, it could cause delays. 

Distributor or Broker Compliance

Getting your jerky into retail stores involves more than just having a great product. It’s also about building the right partnerships. Start by deciding which retail channels you want to use. Brokers have connections with people who can get your product in front of the right people. It’s important for you to understand what retailers expect, like minimum order sizes, delivery timelines, and keeping shelves stocked without issues. 

Pricing is another factor you’ll have to think about. You need to be able to cover distributor and retailer margins while still keeping your jerky affordable for shoppers and profitable for you. The main thing is that you must remain consistent in all aspects of your business and dealings. If stores know they can rely on you for the same great product, every single time, you’ll build the kind of trust that keeps your brand on shelves for the long run. 

Marketing and Sampling Strategy

Once you’ve got a solid product, you have to start thinking about how you will market your product. Shoppers want to know what makes your product different. You should have a strong brand story that shines through your packaging, website, and everything you put out. When it’s time to launch your product, social media, in-store promotions, influencer partnerships, and local events are all great ways to get your product in front of as many people as possible. Offering samples in-store gives customers a chance to try your jerky and instantly builds trust.

In-Store Display and Logistics

You’ve finally reached the point of getting your new jerky product on retail shelves. The placement of your product on the shelf should be in a highly visible area that can help increase sales. This means your product should always remain in stock. Your logistics team should ensure they meet delivery schedules, prevent damage during shipping, and maintain full shelves. When you get both presentation and logistics right, your jerky has a much better chance of success on retail shelves. 

Partner With Stoney Point Snacks Today!

After going through this checklist, it may feel overwhelming. At Stoney Point Snacks, we understand how intimidating it can be to start your own jerky business. That’s why when you work with us, we help simplify the process by guiding you through each step of the way. 

Ready to get started? Contact us today!